Soap Opera Poster

After looking at billboards on main roads, posters at bus stops and even adverts at he local train station I have found that they don’t often advertise soaps or even TV programmes. The only thing that I have seen to do with soaps was a huge billboard advertising ‘Harvey’s furniture store’ and in the corner is said they are ‘the proud sponsors of Coronation Street’.

I have been looking through the local newspapers and I only found one that included a few bits about soaps. I looked through the mail on Sunday, the weekly news and the Essex chronicle and all of them didn’t include anything about soaps.

All the pictures above were taken from the daily mail, there was just one page in the whole newspaper that had five columns of information about what is going to be on within the soap for the next week. None of them are proper posters for the soaps but they do include pictures and information about story lines which does help with advertising.

All the columns have the same style and format so none of them really stand out from each other, or represent the individual soap operas. The newspaper has chosen the top story from that particular soap that will be shown during the week after the newspaper is printed. Each one has a picture of the characters taken from the soap itself or a picture that has been taken on set which relates to the storyline.

The column has been set out so that the soaps title is in all capitals, medium sized writing and in the colour red, it then has the name of the storyline it is advertising underneath again all in capitals, but in a smaller sized text and in a black colour. Finally the description is just normal text, the colour black and smaller than the storyline name. This means that as they all look the same the audience may not may much attention to the individual soaps in particular as they all look the same.